SMS Marketing Costs: How to Budget for Success

money in a jar

Understand the Different Types of SMS Marketing Costs Before you can effectively budget for SMS marketing, it’s important to understand the different types of costs involved. The most obvious cost is the messaging fee charged by your SMS provider for each message sent. However, there may also be additional costs for platform subscriptions, keyword fees, […]

What is an Automated Text Message and How Does it Work?

Lightbulb with process bubbles

What are automated text messages? Automated text messages, also known as SMS automation or text message automation, are pre-written messages that are sent automatically to a recipient’s phone number. These messages can be triggered by a specific action, such as a customer making a purchase or signing up for a service, or they can be […]

The Dos and Don’ts of SMS Marketing Frequency

yes and no bricks

Do segment your audience One of the most important things you can do to optimize your SMS marketing frequency is to segment your audience. Not all customers will have the same preferences when it comes to receiving messages, so it’s important to tailor your frequency to each group. You might send more frequent messages to […]

Why use SMS Messaging in Your Business?

use sms messaging Bell on reception desk Alert

Instant Communication with Customers One of the biggest benefits of using SMS messaging for your business is the ability to communicate with customers instantly, and unlike email or social media, these messages are typically read within minutes of being received. It’s a great way to quickly share important information.  Another advantage of SMS messaging is […]

When is the Best Time to Send SMS Marketing Messages?

Timing is Everything When is the best time to send SMS marketing messages? Here are some tips and tricks to determine the best times to send messages. You’ll find other helpful strategies to ensure your campaign reaches the intended audience in this guide. Understand Customer Habits It is important to understand the daily habits of […]

The Definitive Guide to Using SMS for Marketing

Establish Clear Goals and Objectives Before getting started with SMS marketing, it is important that you establish clear goals and objectives. This means creating measurable targets for key performance indicators such as open rates and customer engagement and loyalty. This will help ensure that your campaigns are targeted to the right audience and measure the […]

What to Look For in Bulk Texting Apps

If your business needs to send mass texts to customers or employees, you need a reliable  bulk texting app. In this guide, learn the features you should look for, the best apps available, and how to use them for your business needs. Table of Contents Check the Features and Scalability of the App You’ll want […]

Top 5 SMS Marketing Vendors for Your Business

Looking for a reliable SMS marketing vendor? With so many options out there, selecting the right one can be difficult. To help make your decision easier, this article provides an overview of five of the leading vendors in the industry. See which features they provide and how they stack up against each other. Table of […]

Choose the Right SMS Marketing Tool For Your Business

4 Chess pawns colour scaled

Do you want to maximize the impact of your SMS marketing efforts? The success of your campaigns depends on having the right tools in place. This post will give you an overview of the best SMS marketing tools available. Hopefully, it’ll help you you can pick the perfect one for your business. Table of Contents […]

How to Use SMS Marketing for Real Estate Lead Generation

SMS marketing is an effective way to engage with potential customers, especially in the real estate industry. By using targeted messages that highlight relevant properties and upcoming open houses, you can create a personalized experience for prospective buyers and generate more leads. Discover how to get started with this comprehensive guide on SMS marketing for […]