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Higher Education
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How SMS marketing works for Higher Education
SMS marketing can be a valuable tool for higher education institutions to reach prospective and current students and promote their programs and services. Here are some of the things that higher education institutions can do with SMS marketing:
Promote events and open houses
SMS marketing can be used to promote upcoming events and open houses, encouraging students and prospective students to attend.
Encourage applications
SMS marketing can be used to encourage students and prospective students to apply for programs, scholarships, and other opportunities.
Provide important updates
SMS can be used to quickly and efficiently communicate important updates and reminders, such as deadlines, class cancellations, or campus closures.
Foster student engagement
SMS marketing can be used to engage with students and encourage them to participate in campus activities and events.
Increase student retention
SMS marketing can be used to communicate with current students, provide support and resources, and help increase retention rates.
The latest statistics on SMS marketing indicate that it continues to be a popular and effective marketing channel
98
%
Open rate
43
%
Response rate
91
%
Opt-in rate
Bonus Content
Understanding How to Utilize SMS Marketing for Higher Education
Higher education institutions can reach prospective students and alumni through SMS marketing, a form of communication that has become increasingly popular in recent years. In this guide, we’ll look at the basics of SMS marketing and discuss how it can be used to help higher ed institutions reach their goals.
Understand the Benefits of SMS in Higher Education
SMS marketing can offer higher ed institutions a number of advantages, both for attracting potential students and for engaging alumni. By utilizing SMS, higher education institutions can quickly and easily connect with current and prospective students to share important updates, promote events, and provide valuable information. Additionally, SMS marketing offers the unique opportunity to reach audiences in an opt-in environment while providing a personal touch.
Know Your Target Audience
Before you can start utilizing SMS Marketing for your higher ed institution, it’s important to understand who your target audience is. Take the time to get to know your prospects and current students, what makes them tick, and how best to reach them. Knowing this information will help you create a targeted strategy with messages that will resonate most effectively with prospective students and alumni alike.
Choose the Right Message Timing
One important factor in creating the best possible SMS marketing strategy for your higher ed institution is message timing. It’s important to consider when your messages are most likely to be seen, read and responded to by prospective students and alumni. For instance, if you want to send offers and promotions, sending them later in the day on weekdays tends to be more effective. This gives people more time to check their messages after school or work hours.
Craft an Engaging Message
When crafting your message, it’s important to ensure that it’s tailored for the recipient. Customize the content, language, and tone of your messages so that they feel personal and don’t come across as generic or impersonal. Make sure to keep your messages short and include a CTA that encourages people to take action. And if appropriate, include a unique offer or call-to-action to entice people even more!
Draft an Opt-In Mechanism for Compliance
To ensure compliance with the law, it’s important to create an opt-in mechanism for receiving SMS messages. Make sure that when you are sending out messages that you have received permission from the recipient and provide them with an easy way to opt out if they no longer wish to receive messages. Takes steps to verify that the people signing up for your text message program are providing their own explicit consent. This will help ensure you are in compliance and protects you from any potential liabilities or legal issues.
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