When is the Best Time to Send SMS Marketing Messages?

Timing is Everything

When is the best time to send SMS marketing messages? Here are some tips and tricks to determine the best times to send messages. You’ll find other helpful strategies to ensure your campaign reaches the intended audience in this guide.

Understand Customer Habits

It is important to understand the daily habits of your customers to find the best time for sending SMS messages. Analyze their past behavior and engagement with SMS campaigns to determine when is the best time to send SMS marketing messages to them. Timing your messages to match customer behavior will ensure maximum results.
This could mean sending messages during customers’ free time, such as during lunch hours or after work. Depending on the type of message you are sending, it’s beneficial to choose one particular time for delivery, such as an early morning or late evening. Studies have found that when SMS messages are sent within a consistent time frame, customers responded more frequently. Knowing these trends can help you tailor your SMS message strategies accordingly.

Pay Attention to Opt-In Timestamps

To establish when the best time is to send SMS marketing, it’s important to take into account when your subscribers opted into receiving messages. You can determine the most common times they entered their opt-in data and use this as a guideline for sending messages. This will ensure that your SMS campaigns are tailored to their preferences and timing requirements.

The timing of your message can greatly influence its success. Each country has different industry standards and consumer preferences regarding messaging times. For example, research indicates that businesses in North America have higher delivery rates when sending messages at 7 am or 8 am local time. As you plan your SMS campaigns, be sure to account for regional differences and pay attention to when your customers initially subscribed.

Schedule SMS Texts in Advance

Scheduling SMS messages in advance is an easy way to save time and ensure that your campaigns are sent at optimal times. You can even set up automated campaigns or scheduled reminders which allow you to send pre-planned messages when they need to be sent out. You can use this method to send messages about specific events such as anniversaries, birthdays, and holidays.

This way you ensure that your messages get sent at the most optimum times and don’t get lost. SMS texts tend to have higher open rates than emails, and by scheduling messages for off-peak hours can increase engagement with your campaigns. On top of this, having the ability to schedule SMS campaigns in advance also allows you to regularly communicate with your customers.

Why Not Try A/B Testing?

A/B testing is a great way to figure out the best time for your messages. Start by sending out two separate messages at different times, and compare the results. You’ll soon start to gain insight into when it’s best to trigger your SMS marketing campaigns. You can also A/B test subject lines, or mix up the message and call-to-action content, to get even better results.

In general, SMS messaging should be done during peak times when people have the most time to read and interact with content. That’s late afternoon and evening. However, this is not necessarily the case for all industries. Different businesses have different audiences and messaging goals. There’s no standard ‘one size fits all’ answer here. To find the best time to send your SMS message campaigns, it’s a good idea to monitor basic analytics on open rates, click-through rates (CTRs), conversion rates, and more. A/B testing can determine exactly when it’s best for you to reach out to your customers.

With an A/B test, if you want to know the best time of day to send marketing messages, you could try sending out a set of messages at 9 am, another at 12 pm, and a third at 6 pm. You could then use your analytics data to compare and contrast each group’s performance. This will determine when it is most advantageous for your business. This way, messages will always be sent out during optimal times for conversion.

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