Top 8 Mailchimp Alternatives for Email and SMS Marketing Success

Mailchimp is one of the most widely used email marketing platforms, especially popular with small businesses. However, with rising costs, limited features on the free plan, and occasional issues with customer support, many businesses are now looking for Mailchimp alternatives that offer more features or better value.

In this guide, we’ll explore the top 8 Mailchimp alternatives for 2024, including platforms offering more competitive pricing, advanced automation, and even SMS marketing options like Dripcel. Whether you’re a small business looking to scale or a content creator in need of an easy-to-use platform, these options will help you find the right tool for your marketing needs.

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Why Look for Mailchimp Alternatives?

While Mailchimp continues to be a leading email marketing platform, many users face challenges with the service. Here are some of the top reasons to consider switching:

• Rising Costs: Mailchimp has increased its prices several times over the years, making it expensive for businesses as their contact lists grow. Some platforms like Sender and Moosend offer much lower pricing without sacrificing features.
• Limited Free Plan: Mailchimp’s free plan only supports up to 500 contacts and 1,000 monthly email sends. In contrast, alternatives like Moosend and Brevo offer more generous free tiers.
• Deliverability Issues: Some users report that Mailchimp’s email deliverability is lower than competitors, with only around 76% of emails reaching inboxes​.
• Complex Interface: As businesses grow, many users find Mailchimp’s interface and features too limited for their needs, especially when it comes to advanced automation and multichannel marketing.

If you’re dealing with any of these issues, exploring alternatives can help improve your email marketing efforts and even save you money.

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1. Dripcel: The Ideal SMS Marketing Companion

When it comes to SMS marketing, Dripcel stands out as a perfect companion for businesses using email marketing platforms like Mailchimp. While Dripcel doesn’t offer email services, it specializes in AI-powered SMS marketing automation, allowing you to create powerful SMS campaigns that complement your email strategy.

Key Features of Dripcel:

• AI Optimization: Dripcel’s machine learning algorithms help you optimize send times, message content, and targeting, ensuring higher open and engagement rates.
• A/B Testing for SMS: Test different SMS campaigns in real-time to find what works best for your audience.
• Seamless CRM Integration: Easily integrate Dripcel with popular CRM systems, ensuring that your SMS campaigns sync effortlessly with your overall marketing efforts.

If SMS marketing is a priority, Dripcel is an essential tool to complement any email marketing platform. Explore Dripcel’s SMS automation features.

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2. Moosend: Affordable and Feature-Rich for Small Businesses

Moosend is an excellent Mailchimp alternative for businesses looking for powerful email marketing automation without the hefty price tag. Known for its ease of use and robust free plan, Moosend is perfect for startups and small businesses that need reliable email marketing tools.

Moosend’s Key Features:

• Affordable Pricing: Starting at just $9 per month, Moosend offers great value for small businesses. Its free plan supports unlimited emails to up to 1,000 subscribers.
• Advanced Automation: With features like A/B testing, segmentation, and custom workflows, Moosend provides a powerful automation tool to enhance your email campaigns.
• Easy-to-Use Interface: Moosend’s drag-and-drop email builder makes creating and managing campaigns simple, even for beginners.

For small businesses on a budget, Moosend offers all the features you need to run successful email campaigns. Sign up for Moosend’s free trial.

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3. Constant Contact: Best for Small Business Marketing

Constant Contact is another strong alternative to Mailchimp, particularly for small businesses. It offers an easy-to-use platform for email marketing, plus extra features like event marketing and social media integration.

Constant Contact’s Highlights:

• Comprehensive Email Marketing: Use the intuitive drag-and-drop editor to create professional email campaigns quickly.
• Customer Support: Unlike Mailchimp, Constant Contact is known for its excellent customer support, helping users resolve issues promptly.
• Free Trial: Constant Contact offers a 60-day free trial, allowing businesses to explore its features before committing.

For small businesses, Constant Contact provides an all-in-one marketing platform with great support. Explore Constant Contact.

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4. Brevo (formerly Sendinblue): Best for Multichannel Marketing

Brevo (formerly known as Sendinblue) is a powerful multichannel marketing platform, offering email, SMS, and push notifications in one place. This makes it an ideal Mailchimp alternative for businesses that want to manage all their marketing channels from a single dashboard.

Brevo’s Key Features:

• Multichannel Campaigns: Brevo supports email, SMS, and web push notifications, making it easy to reach your audience across multiple channels. Learn more about how SMS complements multichannel strategies.
• Marketing Automation: With A/B testing and AI content generation, Brevo helps you optimize your campaigns for maximum engagement.
• Free Plan: Brevo’s free plan includes up to 300 emails per day and unlimited contacts, making it a great starting point for businesses of any size.

For businesses looking to engage customers through more than just email, Brevo is a top choice. Learn more about Brevo.

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5. Omnisend: Best for Ecommerce Marketing

Omnisend is a powerful Mailchimp alternative designed specifically for ecommerce businesses. With built-in ecommerce features like abandoned cart emails and product recommendations, Omnisend helps online retailers drive more sales.

Omnisend’s Key Features:

• Ecommerce Automation: Automate your marketing workflows with personalized product recommendations, cart recovery emails, and more.
• Omnichannel Marketing: Omnisend supports both email and SMS, allowing you to send integrated campaigns across channels.
• Free Plan: Omnisend’s free plan allows up to 250 contacts and 500 emails per month, making it a budget-friendly option for small ecommerce stores.

For ecommerce businesses, Omnisend is the ideal solution to grow your customer base and increase sales. Explore Omnisend.

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6. GetResponse: Similar to Mailchimp with Funnel Building

GetResponse is another Mailchimp alternative that offers a complete suite of marketing tools, including a conversion funnel builder to help you manage sales funnels, webinars, and marketing campaigns all in one place.

GetResponse’s Key Features:

• Sales Funnel Builder: Manage your entire marketing funnel from one dashboard, from lead generation to customer conversion.
• AI-Powered Customer Journeys: Use AI to optimize customer journeys and improve engagement rates.
• Webinar Hosting: GetResponse also includes tools for hosting webinars, making it perfect for businesses running events or training.

For businesses looking for more than just email marketing, GetResponse offers a wide range of features at a competitive price. Get started with GetResponse.

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7. ActiveCampaign: Advanced Automation for Growing Businesses

For businesses needing more advanced automation, ActiveCampaign is a step above Mailchimp. With CRM integration, advanced workflows, and detailed customer segmentation, it’s the perfect tool for growing businesses that need sophisticated email marketing.

ActiveCampaign’s Standout Features:

• Advanced Automation: Build complex automation workflows based on customer behavior, actions, and more.
• CRM Integration: Manage your customer data, sales pipeline, and email marketing from one place.
• Advanced Reporting: Track every detail of your campaigns, from open rates to detailed customer engagement data.

For mid-sized businesses looking to scale, ActiveCampaign is one of the best Mailchimp alternatives. Explore ActiveCampaign.

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8. ConvertKit: Best for Creators and Influencers

ConvertKit is designed for content creators and influencers who need a simple, effective way to manage and grow their email lists. With its easy-to-use automation builder and landing page creator, ConvertKit is perfect for building a community around your content.

ConvertKit’s Key Features:

• Visual Automation Builder: Set up email sequences and workflows easily, even if you’re not tech-savvy.
• Free Plan: ConvertKit offers a free plan for up to 1,000 subscribers, making it ideal for creators just starting out.
• Subscriber Management: Use advanced tagging and segmentation to organize your audience based on their engagement.

For creators, ConvertKit provides an intuitive platform with features tailored to growing a loyal following. Try ConvertKit for free.

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Conclusion: Choosing the Right Mailchimp Alternative

Choosing the right SMS marketing software for your business depends on your specific business needs. For SMS marketing, Dripcel is a great companion, while Moosend offers affordable pricing and strong email automation tools. If you're looking for more advanced features, ActiveCampaign and GetResponse provide superior marketing automation capabilities.

For ecommerce businesses, Omnisend and Brevo excel with their multichannel marketing and automation tools, while Constant Contact is perfect for small businesses looking for user-friendly email campaigns with strong customer support. Creators and influencers will appreciate ConvertKit for its simplicity and tools designed to grow a loyal audience.

By evaluating your specific needs—whether it's advanced automation, affordability, or ecommerce integration—you can find the perfect Mailchimp alternative to drive your email and SMS marketing success in 2024.

Ready to enhance your marketing efforts? Explore Dripcel’s SMS automation features or try one of the email marketing tools discussed to see which is the best fit for your business!