How SMS marketing works for Restaurants

SMS marketing is a great way for restaurants to reach out to customers and promote their products and services. Restaurants can use SMS to send out special offers, discounts, and promotions directly to customers’ phones. Customers can then take advantage of these deals by redeeming them in-store or online. Restaurants can also use SMS to keep customers informed about new menu items, upcoming events, or even to alert customers when their food is ready for pickup. 


  • Promote special offers: Send SMS messages to customers about special offers, such as discounts, limited-time menu items, or exclusive promotions.


  • Schedule reservations: Use SMS to schedule reservations, such as table bookings or catering orders, and send confirmation messages to customers.


  • Send reminders: Use SMS to send reminders to customers about upcoming reservations, as well as to remind them of the restaurant’s operating hours, menu items, and special events.


  • Build customer loyalty: Use SMS to build customer loyalty by sending exclusive content, such as recipes, cooking tips, or behind-the-scenes photos, to customers who opt-in to receive SMS messages from your restaurant.


  • Personalize communications: Use SMS to send personalized messages to customers, such as customized menu recommendations based on their preferences and order history.

By using SMS marketing, restaurants can reach their customers with timely and relevant messages, increase brand awareness, and drive sales and customer loyalty.


Open rate
50 %
Response rate
1 %
Opt-in rate
50 %

5 Tips On How To Get The Most Out Of SMS Marketing For Restaurants

SMS marketing is a powerful tool for restaurants to reach and engage new customers as well as build relationships with current ones. From offering discounts to sending out reminders of special events, learn how to maximize your ROI and increase customer engagement with these five tips on how to effectively use SMS marketing for restaurants.

Know Your Opt-in Procedure

Before you begin sending out any SMS notifications or promotions to customers, be sure you’re familiar with the opt-in procedure. It’s important to clearly state what sort of information you plan to send, how often, and give an option for customers to unsubscribe if desired. Make sure your opt-in procedures are simple and convenient for both you and your customers alike; it will make opting in or out much easier than if there were a lengthy signup process involved.

Use Automation and Analytics Features

Automation and analytics programs can help take the guesswork out of launching an SMS marketing campaign for restaurants. With the ability to track customer engagement, click-through rates, and other metrics, businesses can adjust their campaigns as needed. Furthermore, automation features allow you to quickly send one-time promotional offers to customers with no extra hassle added on. Take advantage of any available tracking options to get the most out of your program and maintain consistent customer interactions!

Make It Mobile Friendly

Mobile users count for the majority of internet activity, so having a mobile-friendly platform is key to a successful SMS marketing campaign. Customers appreciate easy navigation and foolproof design elements that fit their smartphones perfectly. In addition, using technology like mobile wallet integrations and QR codes can increase customer engagement by providing another user friendly way to access your information. Consider making sure all links and images send customers to the right place on any device – especially mobile devices!

Reach Out to Your VIP Customers

Targeting VIP customers is a great way to maximize the effectiveness of your SMS marketing campaign. These are the customers that come into your restaurant often and spend a significant amount of money. For them, being able to access discounts, coupons, gift cards and other features through their phones is incredibly enticing – giving you better ROI for your campaigns. Keeping an updated list of your VIPs is key for getting the most out of SMS marketing for restaurants.

Tailor Messages to Segments

Tailoring messages to specific segments can help you achieve optimal results with SMS marketing for restaurants. Each customer will prefer being contacted in different ways, so segmenting them into individual lists and customizing the messages to each one is key. You’ll want to tailor messages based on prior menu orders, spending habits, customer preferences, and even location. That way, your message won’t become generic or feel like spam. You can also use segmentation to setup automated reminders and loyalty programs that encourage repeat visits from satisfied customers.

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