Creating an effective SMS marketing plan doesn’t have to be intimidating. This 7-step guide will help you create a successful strategy that connects with customers, boosts sales, and increases ROI.
Segmenting your customers is an essential part of creating an effective SMS marketing plan. Without it, you’ll send the same message to everyone, which won’t provide any meaningful engagement or conversions. By segmenting your customers based on their interests and preferences, targeted content is created that appeals directly to them and encourages action. You should also make sure to tailor different campaigns and offers to each customer segment that you create
Automation can make creating and running your SMS marketing campaigns much simpler by taking out the manual work required. With automation, you’re able to set up personalized campaigns that respond to customer actions in real time. Customers will have a cohesive experience across multiple platforms. From automated welcome messages to messaging sequences for nurturing leads, take advantage of automation to save time and your customers will have their needs met quickly and effectively
Every message you send should contain a purpose as to why it was sent. You need to be able to communicate your desired outcome clearly and concisely so that customers actually receive the message. When creating your messages, think about what you want the customer to do with them and how it can benefit them. Make sure each message serves a goal that’s going to ultimately serve your business.
Creating an SMS message should always be brief and to the point. Many devices only show about 50 characters in the preview of a text, so keep your messages concise to communicate your desired outcome. You’ll want to focus on one specific call-to-action for each text message you create, so if it’s longer than the character limit, consider breaking it up into multiple texts. Another way is to rewrite the content to fit into the maximum number of characters.