How SMS marketing works in the Healthcare industry

SMS marketing can be a useful tool for healthcare organizations to communicate with patients and improve their experience. Here are some ways the healthcare industry can use SMS marketing:

 

  • Appointment reminders: Healthcare organizations can send SMS reminders to patients about upcoming appointments, reducing the risk of missed appointments and helping patients stay on track with their health care plans.
  • Prescription refill reminders: Healthcare organizations can send SMS reminders to patients when it’s time to refill their prescriptions, helping them stay on top of their medication needs.
  • Health tips and advice: Healthcare organizations can send SMS messages to patients with health tips and advice, helping to educate and engage patients on important health topics.
  • Emergency notifications: In the case of a health emergency, healthcare organizations can use SMS to quickly reach out to patients with important updates and information.
  • Post-discharge follow-up: Healthcare organizations can use SMS to follow up with patients after a hospital stay or procedure to check on their recovery and provide any necessary follow-up information.

As with any form of marketing, it’s important to obtain consent from patients before sending SMS messages. Healthcare organizations should also have a clear and easy opt-out mechanism for patients who no longer wish to receive SMS messages.

 

Open rate
50 %
Response rate
1 %
Opt-in rate
50 %

How to Leverage Text Message Marketing for Healthcare Providers

SMS marketing can provide a powerful tool for healthcare practices to reach more patients and increase engagement. By leveraging the convenience of text messages, providers can send reminders, updates, news, and more directly to patients’ mobile devices.

 

Understand the Benefits of Text Message Marketing

Text message marketing offers many distinct benefits for healthcare providers compared to other communications channels. Text messages are opened and read by 98% of people within three minutes, meaning your communication will reach patients almost instantly. Plus, SMS campaigns boast 6 to 8 times higher engagement rates than email, making it a cost-effective way to communicate with larger groups of patients. Finally, text messaging can help you increase patient satisfaction and loyalty by making it easy for them to get in contact with your practice when needed.

 

Invite Patients to Opt in with an Incentive-Based Campaign

Starting an SMS campaign is easy, but getting patients to opt in can be a bit of challenge. A great way to incentivize patients to get on board with your text messaging campaigns is by offering them something in return—like a discount on their next visit, free gift card, or complimentary healthcare products. You can send out promotional rewards via text messages such as discounts for referrals or exclusive access for loyalty program members so that your patient base sees real financial benefits from opting in.

 

Use Automated Text Messaging for Appointment and Reminder Services

Automated text messaging is a great way to ensure that your patients remember their healthcare appointments. You can create automated appointment reminders to send out messages prior to equipment needed rentals, expected arrival of lab results, or check-up appointments. Automation makes communicating with patients easier since it requires minimal setup and small-to-no maintenance costs. It also ensures that you never miss an important appointment or reminder communication with your patients.

 

Create Targeted Messaging for Each Patient's Needs

Text messaging allows you to customize and tailor each message according to the patient’s unique needs. You can create targeted messages based on age, gender, health history, geographical location, or any other demographic data that you have available. Knowing your patients’ needs and interests enables you to provide valuable advice and encouragement when it comes to their overall healthcare plans. Additionally, by customizing messages based on a patient’s individual needs and preferences, you can create more personalized experiences for them.

 

Make Sure Your Team is Prepared to Respond Quickly to Messages

Having a timely response to messages is an important part of making the most out of your text message marketing. In order for your healthcare practice to remain competitive, you need to make sure your team is prepared to answer in a timely and efficient manner. Establish processes and procedures that encourage and incentivize employees to respond quickly whenever they receive a message, so that patients feel valued and engaged. Make sure your staff is equipped with the right tools and knowledge they need to respond every message they receive. Additionally, provide regular training on best practices when it comes to responding quickly, accurately, and compassionately.

 

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