Ensuring SMS compliance is crucial for businesses and organizations that use SMS as a communication channel. Compliance means adhering to the laws and regulations related to SMS messaging, including obtaining prior consent from recipients, providing an opt-out option, and avoiding sending spam or unsolicited messages.
By complying with these regulations, businesses can maintain their reputation and avoid legal consequences, such as fines and lawsuits. Moreover, compliance with SMS delivery methods helps ensure that messages are delivered to the intended recipients, reducing the likelihood of messages being blocked or filtered by carriers or mobile devices. Overall, SMS compliance is essential for businesses to maintain trust with their customers, protect their brand reputation, and avoid legal risks.
Dripcel is a software platform that helps businesses to engage with their customers through SMS messaging. To ensure SMS compliance, Dripcel takes several steps, including:
By using Dripcel, all users are required to ensure that their SMS message recipients have provided their explicit consent to receive such messages.
Dripcel reviews the content of SMS messages to ensure that they are compliant with applicable laws and regulations, such as the Telephone Consumer Protection Act (TCPA) in the US.
Dripcel uses approved delivery methods to send SMS messages, such as short codes and toll-free numbers. Depending on the country, we also offer additional methods of delivery, specific to the local market and regulations.
For example, in South Africa, Financial Services Board (FSB) has made it compulsory for insurance marketers to reverse all customer messaging costs. So we offer both methods of delivery:
Standard SMS delivery method, which is cheaper than Reverse Billed but may not be suitable for all industries (ex: insurance marketers).
Reverse Billed SMS delivery method to ensure compliance with Financial Services Board (FSB) that has made it compulsory for insurance marketers to reverse all customer messaging costs.
Dripcel continuously monitors SMS campaigns to ensure ongoing compliance with applicable laws and regulations. This includes identifying potential compliance risks and taking appropriate corrective actions.