SMS Marketing stats

The latest statistics on SMS marketing indicate that it continues to be a popular and effective marketing channel.

Open rate
50 %
Response rate
1 %
Opt-in rate
50 %

Some of the key statistics include:

  1. High open rates: SMS messages have an open rate of nearly 98%, which is much higher than the open rates for email (20%) or push notifications (45%).
  2. 91% of customers would opt-in for text messages from their favourite brands.
  3. High conversion rates: SMS marketing campaigns have been shown to have conversion rates that are up to 45% higher than other marketing channels.
  4. High engagement: SMS messages are more likely to be read within 5 minutes of receipt, compared to emails which can take hours or even days to be opened.
  5. Wide reach: Nearly everyone has a mobile phone, which means that SMS marketing can reach a large and diverse audience.
  6. Targeted audience: SMS marketing allows businesses to target specific segments of their customer base with targeted messages, increasing the relevance and impact of their campaigns.
  7. Cost-effective: SMS marketing is a cost-effective way to reach customers, with an average cost per message of only a few cents.
  8. Versatility: SMS messages can be used for a variety of purposes, including promotions, order updates, customer service, and more.

Overall, the latest statistics on SMS marketing indicate that it is a highly effective, efficient, and cost-effective marketing channel that continues to be widely used by businesses of all sizes.