Brevo (formerly Sendinblue) has been a reliable email marketing platform for many businesses. However, changes in pricing, deliverability issues, and limited customization have left some searching for better options. This blog explores the top 10 Brevo alternatives offering more value, better features, and excellent support for small businesses.
Why Look for Brevo Alternatives?
While Brevo provides a wide range of marketing tools, it has some drawbacks:
- Limited Customization: Basic email design tools restrict creative flexibility.
- Basic Segmentation: Limited audience targeting features can hinder campaign performance.
- Customer Support: Many users report slow responses, especially on lower-tier plans.
- Pricing: Costs increase significantly as your subscriber list grows, making it less suitable for small businesses.
1. Dripcel – Best for SMS Marketing Automation
Dripcel is an excellent alternative for businesses focused on SMS marketing. It offers a pay-as-you-go pricing model, making it budget-friendly. With advanced automation tools and high deliverability rates, Dripcel simplifies SMS campaign management for businesses of all sizes.
Key Features:
- SMS automation with smart triggers.
- Comprehensive reporting tools.
- Affordable pay-per-send pricing.
Pros:
- No hidden fees—pay only for SMS sent.
- Intuitive interface for easy campaign management.
- Exceptional customer support.
Cons:
- No email marketing features.
Best For: Businesses prioritizing SMS marketing with flexible pricing.
Explore More:
- Re-imagine SMS marketing with automation.
- Discover the benefits of SMS marketing automation.
- See Dripcel’s pricing for SMS campaigns.
2. Sender – Best for Email Marketing Campaigns
Sender combines affordability with advanced features, making it a great Brevo alternative for small businesses. Its intuitive email builder and visual automation tools make it easy to create and manage email and SMS campaigns.
Key Features:
- Drag-and-drop email builder.
- Automation workflows for email and SMS.
- Advanced behavioral segmentation.
Pros:
- Free tier supports up to 2,500 subscribers.
- Highly customizable email templates.
- Great customer service with live chat support.
Cons:
- No landing page builder.
Learn More: Visit Sender
3. Klaviyo – Ideal for Ecommerce
Klaviyo is designed specifically for ecommerce businesses, offering powerful segmentation and predictive analytics for creating personalized campaigns that drive sales.
Key Features:
- AI-powered predictive analytics.
- Advanced segmentation for ecommerce audiences.
- Cross-channel marketing (email, SMS, push notifications).
Pros:
- Excellent integration with ecommerce platforms like Shopify.
- Tools to enhance customer targeting and retention.
Cons:
- Pricing can be high for larger lists.
Learn More: Visit Klaviyo
4. Omnisend – Best for Omnichannel Marketing
Omnisend is a versatile platform for ecommerce brands, integrating email, SMS, and push notifications for a seamless omnichannel experience.
Key Features:
- SMS, email, and push notification automation.
- AI writing assistant for content creation.
- Pre-built ecommerce automation templates.
Pros:
- Free plan includes access to all features.
- Integrated multi-channel marketing.
Cons:
- Limited integrations outside of ecommerce.
Learn More: Visit Omnisend
5. GetResponse – Best for All-in-One Marketing
GetResponse offers a comprehensive suite of tools, from email marketing to webinar hosting and sales funnels. It’s a versatile alternative for businesses needing diverse marketing solutions.
Key Features:
- Built-in webinar hosting.
- AI-driven website builder.
- Reliable email deliverability.
Pros:
- All-in-one marketing platform.
- Free 30-day trial.
Cons:
- Pricing increases significantly with larger lists.
Learn More: Visit GetResponse
6. HubSpot – Best for CRM Integration
HubSpot excels in CRM and marketing automation, offering tools for lead scoring, customer journeys, and detailed analytics.
Key Features:
- Free CRM with email marketing integration.
- Lead nurturing and scoring.
- Visual sales funnels.
Pros:
- Seamless CRM and marketing integration.
- Comprehensive reporting tools.
Cons:
- Pricing can be prohibitive for smaller businesses.
Learn More: Visit HubSpot
7. Moosend – Best for Affordability
Moosend provides budget-friendly pricing with advanced features like automation and analytics, making it ideal for small businesses and marketing agencies.
Key Features:
- Premade automation templates.
- AI-powered email campaigns.
- Advanced reporting tools.
Pros:
- Affordable plans.
- User-friendly drag-and-drop editor.
Cons:
- Limited integration options.
Learn More: Visit Moosend
8. Mailchimp – Best for Beginners
Mailchimp simplifies email marketing with its intuitive design and beginner-friendly features, including AI-driven tools and a robust email builder.
Key Features:
- AI-powered email campaigns.
- Easy-to-use email builder.
- A/B testing for campaign optimization.
Pros:
- Free plan available.
- Great for beginners.
Cons:
- Limited automation in lower-tier plans.
Learn More: Visit Mailchimp
9. MailerLite – Best for High Email Deliverability
MailerLite stands out with its focus on email deliverability and AI-powered tools for campaign creation.
Key Features:
- High deliverability rates.
- Website and landing page builder.
- AI-powered email editor.
Pros:
- Easy setup and management.
- Great for small teams.
Cons:
- Limited customer support.
Learn More: Visit MailerLite
10. Campaign Monitor – Best for Design
Campaign Monitor is perfect for businesses focused on creating stunning email designs with advanced analytics for optimization.
Key Features:
- Drag-and-drop email builder.
- A/B testing for campaign performance.
- Advanced analytics.
Pros:
- Top-notch design tools.
- Excellent tracking capabilities.
Cons:
- Higher cost for larger lists.
Learn More: Visit Campaign Monitor
Conclusion
While Brevo is a solid platform, its limitations in customization, segmentation, and support have led many to seek alternatives. Dripcel offers the best SMS marketing automation, while platforms like Sender and Klaviyo cater to email campaigns and ecommerce businesses. Evaluate your needs, take advantage of free plans, and select the perfect tool to elevate your marketing strategy.
Not sure where to start? Choose the right SMS marketing software for your business to unlock tools tailored to your goals.
